After Future performing the remix to “Mask Off” along with Kendrick Lamar at BET Awards, and then after the ceremony released the video for a “Pie,” a surprise new collaboration with Chris Brown. It’s unclear if the song is attached to any forthcoming Future project, but after years rebuilding his image as a street rapper in the wake of the failed crossover attempt that was his sophomore album Honest, it appears as if Future is giving true pop stardom one more crack.
Future released two albums in two weeks earlier this year: the typically dark and brooding trap exercise FUTURE and a poppy, R&B-leaning companion called HNDRXX. I figured HNDRXX would be the one that popped off this summer, but as it turned out, “Mask Off,” from the self-titled, became Future’s biggest hit ever, buoyed by viral fan videos and a Kendrick Lamar-infused remix. Its popularity is deserved, but it’s a little disappointing that HNDRXX has yet to generate a right and proper hit despite being laced with bangers upon bangers.