“While most people might, see a sour economy as a mountainous barrier to success, the true entrepreneur sees the opportunities, and navigates the passes through to the other side. Even in economic downturns *those with vision, and drive, can thrive*.” We live in an age when we work more hours and feel more stress trying to get more done. Technology, meant to simplify our lives, saps our attention and steals our time. Has the need for a more efficient operation ever been greater? Thankfully, we can learn to become more efficient at work, individually and collectively. Management consultants and business professors have long debated the relative merits (and even the definition) of efficiency as it pertains to the business world. In highly simplified terms, efficiency concerns the cost of input for the output produced – in other words, the best use of resources and the least waste of time and effort. One of the areas where efficiency can be optimized is traffic, through Citi Masta an application that allows you take a picture of where you are in case of too much traffic, an accident or another scenario and upload it thus alerting others to use alternate routes. This helps increase individual productivity – defined as the amount of work (products produced, customers served). The art of efficiency. Don’t leak your time and resources. Put them to work and don’t be late.